Being vegan or vegetarian is still often associated with a desire to live a minimalistic, super-healthy and rather anemic lifestyle. Dishes such as burgers, nuggets and beer are not usually associated with people eating only vegan dishes. However, this conception is about to change, and big time!
A Finnish movement, called Sipsikaljavegaanit (translates to “ChipsBeerVegans”) started as a facebook movement, where people collectively started to share tasty, greasy and fully flavoured tips within the boundaries of a vegan diet. The movement quickly progressed to a widespread movement where the ideology of people making good ethical choices does not necessarily mean that they have to be denied the pleasure of eating unhealthy.
The movement has also produced a book depicting the phenomenon to its full extent. Recently there was also a comprehensive vegan junk food website launched which collects the most popular sipsikaljavegaani recipes, as well as announces new food products that fit the general concept.
Eat well, live happy, be vegan!
